The objective of this project was to re-brand the city of Kirksville, a city in northeast Missouri where Truman State University is located. I decided to specifically brand the outdoor recreation aspect of Kirksville. For local promotion, I created pieces limited to 2 or 3 colors, such as the Thousand Hills State Park brochure and the Guide to the Outdoors booklet. For a wider, national audience, I created two ad series, intended to be applicable for both print and web; a billboard series; and a proposal for a website redesign. Kirksville is known mostly for its hunting opportunities, so I wanted to expand upon that in my approach to branding the city. I emphasized other recreational activities in Kirksville that are lesser known, as well as the idea of family togetherness. All the activities in Kirksville can be done as a family unit, whatever shape or size that family unit might be. With the tagline "It's in our nature," I wanted to link Kirksville's identity as a city to the abundance and quality of natural landscapes and outdoor activities that it provides.