This project is a rebranding of the Adair County Humane Society in Kirksville, Missouri. The tagline "Dog days aren't just for summer" is meant to promote the idea that any time is a good time to adopt a pet in need and give it a great forever home. In addition to posters and ads promoting the adoption call to action, I designed a brochure to highlight volunteering and donation opportunities and a booklet for new pet owners to help them make the best life possible for their new friend. This rebranding utilized a lot of illustration and bright, bold colors to show the fun-loving attitude of both the dogs and the humans who run the Humane Society.