The objective of this project was to design a three-color mailer for AIGA Kansas City's A15 Design Awards Show. My concept for the mailer was "you are what you see," emphasizing the importance of viewing good design in order to produce good design. I carried this theme throughout the mailer, encouraging those who received it not only to "see good work" but also to "do good work" and "show good work:" that is, to be inspired by the previous entrants into the design competition and to submit their own design work to the current competition.